Jordan Poydras, a former pro basketball player originally from LA and now based in Minneapolis, opens up about the realities of life after sports. He shares his end of career and personal journey through the challenges of identity loss and uncertainty. Jordan rebuilt a sense of purpose through storytelling, entrepreneurship, and media. He highlights how he got involved in NIL (Name, Image, and Likeness) and explains how leveraging NIL isn’t just about short-term deals—“An NIL deal can literally lead you a full-time job”. Now, through his media work, Jordan helps athletes understand their value beyond the game. His message is clear: your voice matters, your story has power, and with the right tools, you can shape a meaningful life after sport using NIL.
