Robert is the CEO of Quadrant 4 Systems Corp, an IT firm focused on social, mobile, analytic, and cloud technologies. When not on the road developing business relationships, Robert can often be found at the Steele Center for Professional Sales. Located at the University of North Alabama, the eponymous center’s mission is simple: to help students help themselves. Robert brings in advice from world-class sales professionals to teach sales techniques to eager students. Robert opens up about his own beginnings as the million-to-one longshot to join the 1978 Dallas Cowboys. With the perfect mix of talent and focus, Robert made the team and went all the way to Super Bowl XIII. He now uses this same formula, skill and focus, to excel in his own life and teach students how to excel in theirs.